UK vape business owners are voicing their concerns over the government’s impending vape tax, fearing it could exponentially grow the illegal market. In Nottingham, England, merchants are particularly anxious about the impact of this new fiscal policy on their industry.
The New Tax System of UK Vape Market:

As of January 2024, the UK government has not only confirmed a ban on disposable vapes but also introduced a tax on vape products in the recent budget. While the ban has been largely accepted by local businesses, there is a consensus that the tax could push sales into the shadows.
Rise in Illegal UK Vape Trade:
Statistics from Nottingham City Council’s trading standards team show a significant increase in illegal vapes seized, jumping from 1,786 in 2022 to over 7,500 in 2023. UK Vape shop employees report that a majority of their customers inquire about illegal products, suggesting a shift towards the black market if prices become prohibitive.
Merchants’ Perspective:
Sifal Yakoubi, a UK vape store owner, warns that if the tax drives up prices, many will seek illegal disposables. “There’s already lots of people selling illegal disposables under the counter,” he notes. His employee, Callum Edwards, believes the government’s measures could be counterproductive, stating, “I think it will drive the black market 100 fold.”
Regulations and Compliance:
Under British law, vape liquids and disposable vapes are capped at a nicotine concentration of 20mg/ml (2%), and the volume of e-liquid or cartridges is limited to 2 ml, equating to approximately 600 puffs. Despite these regulations, the Nottingham trading standards team, led by Emma Boulton, is more concerned with oversized vape containers than the tax’s impact.
Enforcement and Seizures:
By February 15, 2024, the Nottingham team had conducted 2,435 seizures across various retail outlets. Most complaints are channeled through the Citizens Advice Consumer Service, with some involving the sale of smoking equipment to minors. Offenses are met with warning letters for minor issues and warning interviews for more severe cases, though court action has not been necessary thus far.
Government’s Stance:
The UK government asserts that the ban on disposable vapes is intended to curb youth vaping. In response to business owners’ worries about driving the trade underground, Bolton remains unconcerned, suggesting that people will switch to refillable vapes instead. “It’s not like you’re making them completely unavailable,” she says.
The impending vape tax in the UK has sparked a debate among vape merchants, who fear it could lead to a surge in the black market. While the government’s aim is to reduce youth vaping, the potential unintended consequences on the industry and the rise in illegal trade are causes for concern. Merchants called on the government to reconsider its tax policy to avoid further promoting the development of the illegal market.